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Val's marketing diary . 11/2/26 Val's marketing diary . 11/2/26

Jennifer Lawrence's Haircare Brand Comes With a Lab: Why Celebrity Beauty Is Hiring Scientists

Jennifer Lawrence’s new haircare brand Mes° pairs Hollywood star power with Arcaea, a biotech lab backed by Chanel and Bill Gates. Discover why this biodesigned partnership is celebrity beauty’s smartest, and riskiest move yet.

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