From Spreadsheets to Sitcoms: How Ramp Used Humor to Humanize Finance
Brand Strategy, Marketing & Communication, Campaign Analysis Consumer Behaviour Val's marketing diary . Brand Strategy, Marketing & Communication, Campaign Analysis Consumer Behaviour Val's marketing diary .

From Spreadsheets to Sitcoms: How Ramp Used Humor to Humanize Finance

Ramp broke every rule of B2B marketing by turning Kevin Malone from The Office into their new CFO, live, in the middle of NYC. This case study explores how humor, cultural fluency, and a perfectly engineered IRL-to-social flywheel transformed a fintech brand into a cultural moment.

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