Gucci Racing: Luxury Just Bought a Formula 1 Team's Name. Can It Buy the Result?

From the 2027 season, Gucci becomes the first luxury fashion house to secure a Formula 1 title partnership in a reported $150 million deal with Alpine. But as Gucci navigates financial turnarounds and battles rival LVMH on the paddock, is this bold marketing move a brilliant audience play or a risky bet on live race results?