The €30 Prada: Why Luxury Houses Are Selling You Coffee Instead of Bags

As rising prices drive millions of aspirational consumers away from luxury handbags, fashion houses like Louis Vuitton, Prada, and Gucci are pivoting to cafés and restaurants. Discover why a €30 pastry or plate of pasta has become luxury's new entry product, and whether these viral spaces build long-term brand equity or just great Instagram content.